Since the launch of Youtube, the video-sharing platform has been instrumental in amplifying African stories, and they are committed to doing even more in 2020 and beyond. This is evident in the appointment of Nigerian Alex Okosi as the Managing Director of Emerging Markets in Europe, the Middle East, and Africa.
YouTube made this known in a statement made available on Tuesday, noting that the appointment takes effect in April 2020.
According to Head of YouTube EMEA, Cécile Frot-Coutaz, “ Alex brings a wealth of experience in the content industries and has a track record for building businesses and audiences in established and new markets.
Alex will be leading our existing teams in Russia, Sub Saharan Africa, Turkey, the Middle East, and North Africa to drive further expansion in these key markets.”
YouTube which claims to have over 2 billion monthly is said to be supporting emerging talent across Nigeria by teaming up with Mr Eazi, a Nigerian music artiste and the emPawa initiative to support 10 emerging Nigerian music artists “to build their craft, increase their fanbase and connect with the world through YouTube”.
Until his appointment, Alex Okosi was the Executive Vice President and Managing Director of Viacom International Media Networks Africa (VIMN Africa). He also served as the Executive Vice President and Managing Director of BET International and was responsible for driving the growth of the brand in markets outside the United States of America.
While reacting to his appointment, Alex said “YouTube is a game-changing platform that plays an increasingly important role in our lives today through the dynamic content and innovation that it delivers. I am very excited to be joining Cecile’s leadership team to continue empowering creators and elevating value for viewers and partners across the region.”